High-Powered Binoculas Sales Drive Campaign
157,000 Binoculars sold
We worked closely with Branshaws to understand their goals to develop their marketing strategy.
Their main goal was to drive sales profitably. Their margins were tight, so we developed a new pricing strategy and upsell promotional plan. We led their creatives and media planning for over 10 years.
The result
- Exposure of +200 press ads in the national press,
- Sales 157,000 sales
- Aditional upsell revenue from 2,000 additional sales
Press ad
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