BRANSHAWS

Branshaws wanted to reinvigorate sales of their Secui-Briefs incontinence range and find new ways to grow their business.

They needed more than just advertising — they needed a complete 360° business assessment to unlock sustainable, long-term growth.

We refreshed the packaging and branding to give the range a more modern, credible look — but that was just the starting point. Our goal was to strengthen every element of their market strategy.

We crucnched all their numbers, product costs,  sales data, fixed costs, media spend, and assessed profit margins. It was clear pricing needed to change to make the business truly profitable.
We introduced a new customer acquisition pricing model and a loyalty incentive programme designed to increase repeat purchases and lifetime value.

We created and continue to manage a national press campaign that’s evolved and scaled over time.
Thanks to our strong media relationships and buying power, we secured competitive press rates and achieved sustained performance.

To date, we’ve run over 550 full-page adverts across leading national titles including Daily Mail, Daily Mirror, Daily Express, Daily Star, The People, The Sun, The Times, and weekend editions such as Sunday Express, Sunday Mirror,and Sunday Post.
We also extended coverage to lifestyle and TV magazines such as Garden News, People’s Friend, My Weekly, TV Satellite Week, Total TV Guide, TV Times, What’s on TV, Woman, and Woman’s Weekly.

We designed a highly targeted direct mail campaign using customer data to reach both existing buyers and new prospects.
By personalising the message, we increased engagement and conversion, keeping the creative relevant and customer-focused.

We developed fresh content for the Branshaws website and optimised Google Shop listings, capturing high-intent buyers searching online for incontinence solutions.

We implemented a new customer service strategy — introducing upselling and cross-selling scripts, enhanced product training, and clearer communication materials.
This improved the overall customer experience and increased average order value by 45%.

We created a simple but effective retention plan including follow-up direct mail, friendly outbound calls, and personalised offers.
For us, acquisition is just the beginning — true growth comes from lasting customer relationships.

·  550+ full-page national press adverts generating strong ROI

·  75% increase in product range with new bestsellers

·  Improved margins through a new pricing and loyalty strategy

·  Average order value up 45%

·  Returns were reduced by 10%

·  Significant uplift in repeat purchases and customer lifetime value