HEAR-PODS

Hear-Pods was an exciting brief — to launch a brand-new hearing device into a crowded market, build awareness fast, and drive strong sales.
They needed more than just advertising — they needed a clear brand identity, sales proposition, and growth strategy that would stand out, convert and deliver ROI.

We were involved right from the concept stage — helping to create the Hear-Pods name. It’s simple, memorable, and consumer-friendly — designed to work well in the digital campaign as well as the national press advert.

Thanks to our strong media relationships and high ad volumes, we secured competitive national press rates and delivered a targeted launch campaign.
We tested multiple creative versions in our “test-bed” titles, refined what worked, and then rolled out across the top-performing publications.

You may have seen Hear Pods in:
Daily Express, Daily Mail, Daily Mirror, Daily Star, The People, The Sun, The Times
and lifestyle magazines such as Garden News, My Weekly, Total TV Guide, TV Times, What’s on TV, Woman, and Woman’s Weekly.

We also developed the pricing strategy to ensure consistency and conversion across every channel.

We designed a highly targeted direct mail campaign using sales data to reach customers most likely to experience hearing loss — ensuring the message felt personal and relevant.

Our team created fresh content for the website and optimised Google Shop listings to capture high-intent buyers searching for hearing solutions online.

In the early stages, product returns were running at 30%.
We stepped in to design a new fulfilment and customer service strategy — including upselling and cross-selling scripts, better product training, and improved instruction materials.
By analysing customer feedback and call centre data, we cut returns by 25% and improved satisfaction.

We built a simple but effective retention plan — follow-up direct mail, friendly outbound calls, and personalised offers that turned one-time buyers into loyal customers.
Because for us, acquisition is just the beginning — growth comes from lasting relationships.

• 100+ full-page national press adverts generating strong ROI
• 7,900 sales with additional cross-sell revenue
• £800,000+ in total revenue
• Returns reduced by 25%
• Significant uplift in repeat purchases and customer lifetime value